Sunday, 12 November 2017 08:03

5 Ways Information Technology Has Influenced B2B Communication Featured

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The world of business has gone through numerous changes since the Industrial Revolution. The rate at which business is developing is so fast that there has been a great necessity in using the different waves of development in the information technology. There are five ways in which Information Technology has impacted business to business communication. These include the following:

Cloud Computing

Cloud computing has allowed both small and large businesses to move their operations to third-party servers accessible through Internet Connectivity.

Clouding has not only allowed variable data packages, but has also catered for rapid expansions as well as morbidity, without a fear of factors such as crushes, downtime, and permanent loss critical data. An example of how cloud computing has influenced B2B communication includes through allowing different businesses are accessing resources that could have otherwise cause losses for them in the past, as well as influencing the business playing field when it comes to competitions against corporations with more funding.

Mobile Solutions

Commonly termed as the “next big thing,” mobility has put so much impact on the B2B information, that Google has revamped its logarithms one more time, as a way of prioritizing websites that make seamless mobile web browsing easier. All the aspects of the business can be handled from remote locations, using smart devices or tablet, after loading them into the correct software. Mobile solutions have enabled everything, from sales enablement and customer relations in back-end processes such as invoicing and shipping to be done in a click of a button, as well as promoting content marketing through information technology.


Information technology has managed to increase the ease through which different business entities can stay in touch. Staff members and employees in various businesses to be available for roles, meetings, or convections through text/video chat in a moment’s notice, or being able to send targeted promotional email blasts for prequalified customers during shopping in businesses. These are examples of how connectivity has promoted B2B technologies as an information technology. Information technology has managed to blend seamlessly with nearly all communication software through creating and connecting a hyper-real web of real-time information.

Extreme Customer Segmentation

With the increase in the flow of data, information technology has now made it more accessible now more than ever, to have a better understanding of customers what the customers of different businesses are looking for. Through the expansion of analytic services continually expanding, it is necessary to segment the prospects into even more minute groups as a way of targeting them individually as well as, effectively, getting more bang for one’s bucking marketing. Currently, even a Google account can let a business entity know where their counterparts are from, and information on the type of business they are conducting is also easily accessible, among other relevant information.

Changing Consumer Base

Indeed, information technology is becoming a primary driving force behind many businesses, the economy, and the rest of the world. Millennials currently represent over half of the American workforce and are likely to be at their peak affluence in business to business activities, as the most significant consumer base. Millennials are the most influential generation yet but are responsible for promoting businesses towards getting tech-savvy as well; a factor information technology is using in influencing B2B activities.


Read 151 times Last modified on Tuesday, 28 November 2017 15:12

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